Late Breaking: Brammo Sends Aaron Gobert and 2 Enertia TTR's to Isle of Man

Check out the press release via Twitter or AutoblogGreen!

Photo and Source: AutoblogGreen

Best Electric Motorcycle News of the Week Revolves Around: Mission Motorcycles

Asphalt and Rubber: Mission Motors CEO Interview – Electrification is Coming
- A great interview with Mission Motors CEO and co-founder Forest North. Some good insight into Mission’s approach and direction in electric motorcycles.

RoadracerX: Backmarker column by Mark Gardiner: Run, Forest, Run
- Gardiner gets inside Mission Motors and interviews Mission’s President, Edward West, and CEO and co-founder Forest North. Some great biographical information on North as well. Gardiner also got some of the inside scoop on the Mission One TTXGP bike during it’s Infineon Raceway shakedown a few weeks ago. Yes, Mission has an experienced TT rider, Tom Montano, and enough brainpower to make nearly anything work.
- This article is the third in Mark Gardiner’s detailed series on electric motorcycle manufacturers. Make sure you read the previous two on Zero and Brammo.

Mission Motors: Mission Motors Preparing for the TTxGP: Photoset, by Edward West
- This blog entry is a little bit dated now, but does link to photos and video of the Mission One TTXGP in action.

Source: As noted

Electric Culture: Rockers versus Mods

Rockers (loosely defined): A post-war British motorcycle subculture defined by their black leather jackets and rough looks, love of early American rock and roll music, and a penchant for powerful performance bikes. Fierce rivals of the Mods.

Mods (loosely defined): A post-war British scooter subculture defined by their clean-cut business suits, taste for R&B music, and bent for step-thru scooters of the day. Fierce rivals of the Rockers.

To avoid any confusion, EnvironMoto is a Rocker blog for the electric bike scene. We’re interested in the baddest EMs. We proudly lean toward the most evil side of green motorcycling, notably sportbikes and racing. We love the machines that race, have incredible performance, and look the part.

We’re not going to diss electric scooters, minibikes, electric bicycles, or even their riders. We’re certainly not going slip-on the brass knuckles and bust their heads in on the streets. Truth is, the Mods of the electric motorcycle world are doing great things for motorcycling and the environment. They are making machines like the Oset that get kids on bikes and open up riding areas, or powered bicycles that possibly make the transition from bicycle to real motorcycle more palatable for Joe Commuter.

We appreciate the more gentle side of electric motorcycling for sure… we can’t even guarantee that we won’t ever comment on a particularly cool bicycle or scooter. But rest assured that our focus will be on the slickest and most aggressive motorcycles the green motorcycle industry has to offer.

Stay tuned.

Brammo: The Enertia and Racing are First Steps to Performance Electric Motorcycles

EnvironMoto has gushed about Brammo, the Enertia electric motorcycle design, and the paradigm shift which will result from selling motorcycles at Best Buy in past posts. The Enertia is a cool commuter motorcycle designed to be a stylish, rider-friendly, alternative to a bicycle or scooter for the aesthetically-inclined, green urban commuter.

In an excellent (as always) Backmarker article on RoadRacerX.com last week, Mark Gardiner spoke with Brammo founder and CEO, Craig Bramscher. Bramscher explains how the original intention of Brammo was to design and build an American, V-12 supercar, but that impetus evolved into the more environmentally responsible Enertia electric motorcycle. Bramscher also states that Brammo sees their involvement in competition as the way to develop viable long distance technology for future production performance electric motorcycles.

Gardiner also interviews recently hired Brammo PR Guy, John Harris in his May 7th Backmarker column. Both articles provide a glimpse into Brammo’s marketing and sales direction. Best Buy will be the vessel that places the Enertia and future models in front of the masses. A boutique style, store within a store dedicated to Brammo motorcycles takes away some of the powersports shop intimidation, and introduces electronics and media shoppers to electric motorcycles.

Source: RoadRacerX via skadamo (ElectricMotorcycleForum) via AutoblogGreen